To be fair, I think they made a gamble, not even knowing it was a gamble, for "the big guys". It used to be the case that the big guys could have everything they wanted, and of course people want to have a piece of the pie. Not many people understand that we are with some things already beyond post-scarcity, whatever that would mean. We are in a world where we can literally have anything we want, we just have to get our act together and understand what we really want.
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