The branding of all these projects is the responsibility of those who initiated it
Sure. But we are in a space where everything was initiated by someone and those guys are pushing their blockchains. Who is going to push Hive if community leaders dont?
For LEO, Peakd, Ecency, Splinterlands what you said is absolutely true but that is part of what I wrote in part 1. The second part was more related to Hive itself.