That is the thing though, the only incentives here to improve content are esteem and $votes$, but when you look elsewhere like Pinterest, instagram, or Twitter, people spent a lot of time energy just for visibility and publicity.
Heck local bands and food trucks make money from social media without expecting ad share or direct payments because the sites get traffic that turn into in person contacts
Well, I'm posting content and engaging because I want to increase my HP and reputation, what can help me to get more visibility, but I'm not really thinking on taking profit from Hive. I think it would be better for all of us if everyone had the same thoughts.