While I agree that we take it for granted, I also think it's normal. We're not customers of exxp.io.
There's another way to look at the situation. It would be best if you didn't promote hive. You should promote your business and get customers from within or outside of hive. You are responsible for your own marketing. It doesn't matter how many users hive has.
You don't even need to mention hive. Just use it in the background. Look at Splinterlands and Leofinance with the Metamask logins. You could use your plugin to empower to earn content, keep it all in dollars, and convert everything to hive yourself using exchanges in the background. All that could be automated.
Use the chain to your advantage, and get your business going. Success is the ultimate promotion. No one will take you for granted if you're bigger than your eth competitor.
Traditional marketing channels and raising money the traditional startup way may not be bad in your case.
It's a lot of work to make the experience smooth and seamless, hiding hive completely. And marketing through traditional channels is also very hard. But I believe it's the right way to go in your case.
I agree. This story was less about our own plugin, and more about the fact that 1. The world seems to find value props that are taken for granted on. Hive as newsworthy, and 2. That we clearly need to promote those better (we being Hive stakeholders, not our team).
Fully agree that different apps/websites should market themselves first and foremost.
Another "hook" for normal people could be Haveyoubeenhere. Everyone loves to show travel photos to their friends and family :)