If in a few months it doesn't seem to be working, then it can be discontinued or I'll turn the ads off again lol.
That's a good attitude to have. You might not like the idea but at least you're open to trying for the good of the community. We won't know if it's worth doing until they try for a few months and see what revenue can be made.
As far as i know you get paid for so many thousand views but a higher rate for actual clicks. I'm no expert but i've read bits and pieces in the past.
I'm glad they are trying and hope it works out well for all of us.