OMG you are right! This so true! The post before this, you'll see the amazing comments. People take their time and put effort in this contest and this is one of those niches that does work because it has proven through the contest I did recently. My recent contests was even giving out only 5 Hive and max was 30 but the engagement that these kind of niches can really encourage the users to get involved.
And @wil.metcalfe is really going all in with this!