Is there a simple onboarding process similar to leofinance or splinterlands to bring in new users?
I will write a whole thread on this in the future along with a proposed user journey, but in short, 100% we can't rely on claimed accounts or delegation to onboard so we'll create a method that allows people to sign up to Reverio for free and onboard them to Hive in the process too.
Will there be some form of external revenue eg ads that will fund the new token and reward the users?
Again something I'd cover within the tokenomics and overall vision for the site, however in short, yes, we'd use ads once we have enough to make it worthwhile, but this would be a small part of the ecosystem and in a bigger post I'll break down some of the ways we'd look to support not only the token, the rewarding of users and overall the business as a whole as you're correct it's hard to create anything sustainable on Hive reward pool alone and it'll be a part of platform as another app, it won't be the only thing keeping the project or the rewards afloat.