Maybe the traffic thing is just to do with history - Steem posts have been along for longer, that does count for something,
And for Hive, the hits are spread among the different front ends, add them all together and it might very well be greater than Steem!
stay free!
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I expect there's loads of old FB posts and Tweets linking to Steemit that will never get updated. I did look at my old Blogger sites and just updated some links there. I don't expect that will make much difference.
I think if you add up Hive.blog, peakd, ecency and leofinance they may still get less visits. They do dilute the brand a bit and some hide the fact they run on Hive.