I'm not seeing PeakD doing marketing for their platform. I might be sleeping, but I do have heard the roar of the rebranding of InLeo, who is doing exactly what you are doing, but within their own branch. This is what we need more of, projects taking their responsibility, instead of milking the DHF simply because users do not have a better alternative.
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I dont think peakd is doing much at all when it comes to promoting their platform. i might be wrong when it comes other venues, but on web2 social media, where the users we want are, theyre doing nothing. Havent posted in X in 1 month.