My experience with Second Live virtual world tells me it is an interesting opportunity, although I am not sure if many Hive users will feel comfortable going through the process of installing Metamask to get into the place.
Meetings are quite interesting as there is a nice real-time interaction similar to the one you get with Discord voice channels but adding avatars.
Having regular meetings there to educate or introduce and discuss proposals would be great
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I would say that a lot of hivians are experienced with crypto and with different keys as well as keychain. So metamask is not that big of a stretch. Getting them to buy ETH might be