I like the topic, and I believe Hive needs a lot more advertising with a lot less money spent. I really can't comprehend how a $50,000 banner in a handball stadium, with only a few thousand attendees per year, can onboard people. Even if someone notices the banner, they would likely forget it by the time they get home. The same goes for the Hive rally car.
With $50K, placing ads on Instagram and Facebook could be much more effective. A link could lead users to a page that educates them on the basics of Hive, answers questions, and helps them create an account where they'd receive Hive Power as a reward. For context, a $500 ad on Facebook and Instagram could reach 50K to 150K people in just 5 days.
The HP reward would go to the first one able to create several accounts faster than the other 10 creating several accounts. RC delegation would be the way to go with something like that.
Yes, farming would also be a problem, but why would someone go through all that trouble just for resource credits? In this example, $50,000 was spent on a banner, yet no one knows what Hive is, so no one will even bother to look.
Maybe connecting an Instagram or Facebook account would help, and the rewards don't need to be more than $3-5.
Some have several accounts on IG and FB for farming giveaways and whatever else they can find.
I've been to quite a few hockey games, and I don't go to stare at the ads on the boards. I can't remember one, yet I can recall happenings on the ice, and those happenings are usually what I'd talk about afterwards. I watched several games during the playoffs on TV and I don't remember one ad on the boards, or any of the commercials.
HP and RC both give access to the site and whatever else. I just wonder what they'll do once they get here. Create content? Very few consumers here which is an issue that could have been tackled long ago. Thousands suddenly show up, we can't support them. Just spending money on speeding up the revolving door. And no new money coming in the door.
Any marketing attracting "users" here, no matter the cost, yields the same outcome. People coming, then leaving.
Hmm, I just thought I had a brilliant idea and then I remembered ... how do we get the consumers ...
Hard to say precisely how. Normally appealing content is all it takes.
I think due to the earning only mentality here, thousands of consumers who attempted to be content creators and left due to difficulties earning, could still be here earning as a consumer, but weren't offered that as an option, so we'll never see them again. They wanted the big post money, or nothing. Plus they're encouraged to automate and be absent for "ROI."
Perhaps it has something to do with the culture here. That's looking at the past.
At this point I'm not sure if enough people want to take that role seriously enough to incorporate it. So getting down to the how might not be a worthwhile plan right now. People might still want to try the usual way for a few more years.
Meanwhile other projects here might want to include it in their way of life, treating it like a fresh a start. Two streaming platforms are aware of my suggestions. So maybe they'll pick up the slack, since that style of content doesn't work without consumers anyway.
Others can simply reach out. Isn't that what content creators normally do? Here they're told to mingle with the locals...
Streaming services sounds like a good option.
I've linked the manifesto I wrote for readers and writers (Hive is unique ... you get paid to read) elsewhere. I've talked to xigxag, done a workshop with the department of alternative economies and social value at the local university about the opportunities for creative industries as part of a business festival, run several other events, written to two youtube influencers (both writers), talked to the two local authority library networks (desperate to encourage more readers/borrowers).
Most recently, partly through reading your comments, I thought about getting a set of well-known writers (ie published by mainstream publishers) together, maybe spearheaded by a literary prize-winner, as the nucleus to attract consumers/readers.
So maybe the catch line is earn through reading, rather than earn through creating.
I see how you had all the bases covered in the link you shared.
Unfortunately, I don't have access. I was knocking on doors quite some time ago online but was treated more like a fan everywhere I went.
I've lost track of the amount of times I've written about the consumer benefits, here, then hoped people would share.
Leaving my thoughts all over the place, for years. If you see the potential I do, go for it. Anyone that gets it I say run with it.
There's no such thing as mass adoption without consumers. 8 years and there's only a few thousand people able to fill that supportive role, and many of them aren't even looking.
And for writers of all kinds, this tech is magic. I touched on it briefly in the post I wrote the other day. "Can't burn this library."
So much history has been lost and here we are sitting on an actual solution to prevent that. It's a solution to some problems I see coming down the road. People will need this. For society, it's a gift. If you have connections, teach them. Basic marketing can't cover all this stuff.
I'm so tired right now and also running on limited time but reading this comment of yours was a breath of fresh air. Knowing others care and can see is a good feeling.
The contest should be simply following the social media (SM) account. That way you get far more entries and an audience who will continuously get Hive in their SM feed.
The thing about advertising, when it comes to the subliminal effects that make it worthwhile, it only works if there is so much of it that the audience is likely to come across it at least 3 times. One banner, seen once and never again is completely ineffective even if placed in the best location. Switching the focus to increasing the number of people following the SM accounts - even if they don't think they're interested in what they're selling - is a strategy that leads to more people seeing it more often. And there's no challenge or cost to following the Account, besides their attention - what we want.