If it is really the financial part that gets people motivated, I would think that the low price should be a reason to write many posts, which will receive a good quantity of a coin. Later when the price goes up the same post would have a lower payout, so it makes sense to accumulate while the price is low. But as you pointed out, there are also other factors involved, where social interaction is a huge one.
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I don't think most people think of it that way (but they should). They think it more in terms of the current value of token-to-fiat currency conversion immediately after post payout. A post educating people about this would be a great idea! If we could shift the mindset from short term to longer term thinking it might cure the engagement drain when token prices drop.
I know... Actually I remember those post trying to encourage people when times seem too rough. But I also remember that their effect was negligible compared to the ones complaining about the price drop like they would complain about the rainy weather.