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RE: Hive marketing thoughts

in #hive4 months ago

Absolutely. I had several blogs and 'ads' on my site pushing that messaging.

I think it's still a tough sell. People weren't on the site looking for that, they were their because I created unique, quite niche content that did well on search engines.

I also think the impact was limited by the countries that most of the visitors to my site were domiciled. A very heavy proportion from the sub-continent which is not very crypto friendly so harder to make that messaging stick. Maybe a country like Portugal and a sport like handball are better targets?

Ultimately I think it’s a bit chicken and egg. Do people come for the good reasons and benefits that you’ve outlined or do they come because there’s an established community for them to join and engage with? It probably depends on the individual but the propensity of web2 communities with none of the benefits of Hive suggests that the community element is very important.

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Kudos for trying. Super rare.

Yeah, often if it's basic information or generic content freely available, consumer won't see the need to support it with their own money.

Crypto could also be a deterrent, in many ways, which I won't get into here.

People usually support personalities or brands. The human connection matters. That's what people support and makes the content or community unique. A basic topic won't go far, when it comes to attracting outside people and support.

Most likely a community here would need to be established but in many ways some are, aside from the consumers being absent and few interested in reaching outside to bring some in along with support. People are able to create communities here but they're not building them. They just continuously add content to them that has a very short lifespan. Curators pay creators so there's no incentive to reach out for views or support. Once you're already at the making money stage, there's no real reason to build or make adjustments to attract outside interest. So it's kind of like the chicken eating its eggs.

Moving one community from one site to another requires all those added perks. Without that, there's no reason to move. But very few attempt to onboard the paying supporter consumer crowd. Can't say I've seen one try and be successful, since it would be quite obvious if they did.

I wrote the original of this manifesto some years ago. The challenge (for me, anyway) is that it does require a rare amount of time to make happen. I spoke to a couple of workshops of interested people in the summer, and I found that new accounts do need almost 1:1 support to get anywhere.

and I wouldn't mind trying but I do have to earn a living.

agree it's a tough sell!