I can say from witnessing what is happening to Koinos atm that X presence is pretty much everything to grow a chain. They have been posting non stop about their chain and have finally attracted influences and get now posts with tens of thousands of views. The thing is, Hive is not sexy. We are the old ones and the new chains is where all the hype is. I think we need to rebrand ourselves and/or get the presence of the dapps out there. We need to organize and fund someone or a group to establish a much bigger web2 presence imo.
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That is not entirely wrong. But we can rebrand ourselves, shouldnt be too hard. First you change the view of Hive reality in the eyes of Hivers, then go outwards.
Bitcoin was supposed to be used to transact daily, to be used by everyone. When they saw its terrible at that they started calling it digital gold.