Maybe also explain to newbies about downvotes. Some I know are easily discouraged by it - and there are quite a few @holes on this blockchain who do nothing but downvote posts for no legitimate reason. If it is a nobody you can ignore it, but if it is someone with a lot of HP it can quickly destroy a post that had garnered only a few small upvotes.
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Downvotes are a tricky subject. There are pros and cons.
Our goal being to inform people, but also to invite them to turn words into actions, it seems difficult to include downvotes in the second part of this process.