Another holiday season is here, and your small business is doing well… congratulations! The end of the year is the perfect time to take a moment to review all you’ve done over the year for your marketing efforts; what worked, what didn’t, and how you want to adjust your marketing efforts for next year. While it’s tempting to take a break from your marketing efforts as the holidays arrive, resist the temptation! Don’t let the holidays tempt you to take a break from marketing; you’ll end up undermining all the hard work you put in all year long. Here’s why.
Your competitors are likely going to continue their marketing efforts
The problem with going into cruise control with your marketing during the holidays is that there’s a good chance your competitors aren’t slowing down, which means they could easily overtake you in online presence, social media engagement, etc. If you’ve been diligent about consistently blogging, engaging on social media, sending out email marketing messages and more, don’t stop now or you give your competitors an opportunity to shine. Considering many of your potential customers may be hammering out their marketing budgets for next year, you want to stay top of mind with them.