Running ads on your own is well secure and it is even a better option, but the Ads must be targeting to people who travel in an out of lonavala and who have interests on booking a property for stay, so that it convert so well and saved ads cost.
That' means, on the website, their aim is to make people pay for the fee's, while no real person book the property's, the malpractice is way too far, if they do not do something about it, the company might have lots of issues with it.
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That's right and Instagram is helping me a lot with that, also I have other sources now working on it, like a marketing team.
I guess this must be happening only for small businesses with individuals involved and it must not be happening with the bigger group of hotels