This move is a warning that the Hilton group is not yet ready to give away its current ranking. It will always be a status symbol. And with this Blockchain integration, its competitors are definitely in for a surprise.
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Is it only the Hilton group that has done this? If so, then their leaders definitely are visionaries since most industries now are leaning towards Blockchain technology.
I know Hilton Worldwide Holdings has the most number of hotel chains. They certainly need this kind of property management system to organize their business.