Governments and corporations employ people to act as astroturf. It's meant to mimic a grassroots movement in the direction they want people to go, but it's all professionally manufactured content by people paid to post it.
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I love the term "astroturf" for these people.
know of someone getting paid to sway she has 42 blogs on "F" and gets paid for "opinions" I won't be telling her about steemit since she carries no opinion of her own.