I'm finding it fascinating that for a content creation and curation platform that most of the incentives are not in great, interesting content until you hit a certain level.
Its almost like trying to gamify blogging... First, you have to grind it out with some 'mini-blogs' (aka comments) and try to find people willing to follow you. Once you've proven yourself entertaining enough with your mini-blogs, you then get to finally create content.
DING DING DING. Winner winner chicken dinner!