Price gouging sucks. I think one of the more reassuring things about this disaster that I've seen are the amount of volunteer efforts to rescue and take care of people. Obviously, those kinds of things have existed before Harvey, but I think social media (and platforms like AirBnB) have made it much easier to coordinate those efforts so that people aren't at the complete mercy of businesses that do choose to price gouge.
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Right, you can probably due more damage to these companies through social media than a government fine.