Haha true.. I was actually referring to their entire IBM Cloud service not just cloud storage which includes Containers, VMware, CloudFoundry, DevOps, IoT, Blockchain among other things but I still don't know anyone who will be willing to pay 1200 USD for using these services as a developer. This price tag is the cost of being able to say "we are using the IBM brand". Strange but true.
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Yeah for real... They are going to have to change something really soon or it's off to the chopping block!