Aluminum startups have long attracted celebrities for marketing. But over the past year, some projects have begun to focus on footballers. This can be understood. Football is the most popular sport. According to the study of the worldatlas it is football number 1 in terms of the number of fans, some estimates say that more than half of humanity considers itself to be a fan of football to some extent.
In addition, interest in it is supported by the 2018 World Cup. The most famous players have a lot of subscribers and a huge impact on the fans.
The practice of combining two popular areas - crypto currency and football - is only growing. In this article we consider the most vivid cases. Moreover, this indicates the adoption of digital money in various spheres of life.
Promotion of projects
Coach and former football player Harry Redknapp (previously convicted of fraud with transfers), in his Twitter mention Electroneum - fork Monero.
Over the next week, the share of depositors of Electroneum has more than doubled: from 60 to 130 thousand people.
The founder of Electroneum thanked Harry on his Twitter account and insisted that Redknapp was not paid a penny for his efforts, he just liked the project.
Participation in ICO is becoming a common occurrence among professional football players, and it's easy to understand why. The popularity of football around the world makes them a prime target for marketers who seek to boost sales.
Eden Azar, starred Chelsea midfielder, has 5.35 million followers on Twitter. And recently he was attracted by the AllSports project - a blockbuster platform that seeks to become a football ecosystem and a gaming center.
With him the same project is being promoted by Sergio Aguero.
Even the former world player of the year, Luis Figo, recently got into the advertising game ICO. Figo did not kick the ball for ten years after his retirement from Inter at the end of the 2008 season. But this did not weaken his marketing appeal at Stryking Entertainment. The Football-Stars platform allows users to tokenize their favorite players, and then accumulate profit based on the results of the games.
It was in April 2018, but just a couple of days ago, Figo said that in fact he does not have any of the STRYKZ tokens that he so vigorously promoted.
Also FC Arsenal in January signed a contract with CashBet. This is an online casino with its own crypto currency. The club will promote the startup at home games. Whether the success of this advertising or other marketing techniques, but the project completed the ICO with charges of $ 38 million.
Lionel Messi took part in an advertising campaign conducted by SIRIN Labs. They are developing the FINNEY crypto smartphone.
Own crypto-currencies of football players
Hames Rodriguez, who has more than 17 million Twitter subscribers, is one of the most famous people in his native Colombia.
He plans to use his fanbase to move his project and JR10 token.
Information on how to actually use this token is not too big. And given his busy full-time job as a football player, it's unlikely that Rodriguez will be the lead developer.
The firm that stands behind the JR10 token, SelfSell, uses this opportunity to advance. The WP project says that it is a platform for creating an individual token for different purposes.
Prior to this, in March 2018, Michael Owen launched OWN tokens. It was helped in this startup GCOX, based in Singapore. The purpose of coins is the purchase of soccer paraphernalia and charitable purposes.
Transfer for bitcoins
In January, the Turkish football club Harunusta Spor Kulübü became the first club to transfer player using bitcoin.
The amateur Turkish club, which participates in the first division of the Sakarya B group, paid 22-year-old Omar Faruk Kiroglu, using the crypto currency.
Chairman of the club Khaldun Sekhit told CNN-Turkey that the club took the first step to "make a name for itself in the country and the world".
Kiroglu received 0.0524 in BTC (only about 385 dollars) and 2500 Turkish liras (about 470 dollars) within the framework of the deal. The transfer fee itself was in lire. The player added: "As my chairman said, we are doing something new." The transaction was conducted using a mobile wallet.
Of course, this is a minor transaction that does not have a particular impact on the crypto-currency world. But the media at the time trumpeted about it.
Cheats
Perhaps the most famous football player in the world, Cristiano Ronaldo also participated in the marketing campaign, albeit without his knowledge.
CR7Coin is very similar to the famous CR7 brand from Ronaldo. So many directly linked it to each other. And the platform served itself as a platform for fans of the football player and the purchase of fan-merchandise and other goods.
But a few months later in the promotional materials CR7Coin the following statement of disclaimer has appeared:
"CR7Coin does not belong, operate, endorse or is not related to Cristiano Ronaldo, the trademark CR7 or any other organization owned and / or operated by Cristiano Ronaldo or any of its authorized representatives."
Shortly thereafter, CR7Coin announced that they were renamed to SporChain. Of course, the whole drama was played out for the sake of quick profits.
This is the case with most ICO, when a bunch of currency and football is used too loudly, and the creators simply wait for the influx of visitors. But most projects have neither MVP, but also a minimally competitive business model.
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