Thanks for the update! I have recently done more looking into this. The risk potential has increased as IBM and Maersk are working on a similar protocol. Bought some shares in IBM this morning just in case. ;)
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Shipping/NVOCC business is very fragmented. The BIGGEST player on the market has 2% market share. Now... Maersk+IBM are developing something... But do you really think Maersk's competitors will want to use the solution they have no decision making powers in? Sounds very risky... There is where CargoX as a neutral player comes in!