Yeah, so I am going to have to agree with @akariko. The utility of the platform is there, sure, but the need for a token is not.
It would be better served being a platform that accepts a multitude of crypto rather than creating its own IMO.
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The need for a token is there, because they will have full control of the source code and be able to implement new features and fix bugs as fast as possible instead of having to depend on third parties which is a HUGE deal when it comes to software development.