Data serves as a critical piece businesses need in other to fully understand the market they operate and, to fully understand their customers need and provide better services. They leverage big data to make an informed decision on their business strategy.
Big Data as described by Wikipedia:
Big data is data sets that are so big and complex that traditional data-processing application software are inadequate to deal with them. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source. Wikipedia
The rate of change in customers behavior changes so rapidly, and companies need to leverage big data to respond quickly to these changes. Data are analyzed and transformed into information after they are processed to add context, importance, and purpose. Managers and businesses need to understand high capacity of data before they can make insightful decisions.
Datablockcchain is revolutionary blockchain project that leverages the blockchain technology, Artificial Intelligent, and Big Data to democratize data, making it more readily available and less expensive than the current methods of data gathering and vetting. Datablockchain
Data plays a vital role for businesses to make an informed decision on market behaviors and these data provide many benefits and some of which are:
- Increase customer retention.
- Improve customer service.
- Better manage marketing efforts.
- Track social media interaction.
- Predict sales movement
Challenges:
The challenges businesses face while trying to understand customers behavior was that they can't obtain these data and most often these data are not available to small and medium-sized businesses. These data are only available to the big players in the industry. Sometimes data are not available to parties due to lack of trust to share data to a single marketplace.
Datablockchain Solutions:
In the need to create a seamless medium of data processing and efficiently analyse information relevance. Datablockchain is creating a smart data platform that provides transparent data ecosystem, security to those data, and serve this information to businesses with the most relevant information available for their business needs. They use Artificial Intelligent to analyze and process billions of data with their smart indexing engine to provide businesses with the information they need to carry out an insightful decision.
Datablockchain leverages blockchain technology, AI technology, and Big data to provide a solution to the Data provider and data users, and some of their objectives include:
- To empower Data Source Providers to provide access to their data and monetize it.
- To provide full transparency, traceability, and auditability to the data providers.
- To build confidence between the end user and data sources.
- To give Businesses and Consumers quality verified data.
- To give End Users a simplified easy-to-use interface with a quick payment system. Datablockchain
Visit the DataBlockchain official website, join the social media communities and consult the official documents for more information about the project.
Official Information
Website : https://www.datablockchain.io
Telegram : https://t.me/DBCIO
Twitter : https://twitter.com/DBC_IO
Medium : https://medium.com/dbc-io
ANN Thread : https://bitcointalk.org/index.php?topic=3361166.0
Github : https://github.com/DataBlockChainIO
Facebook : https://www.facebook.com/datablockchainio-210421122875853/
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Very interesting and complete the post. I read on Twitter that DBS (one of the Digital Marketing companies) started its investments in this technology so that companies can predict the behavior of their customers which will have a positive impact, as they can maximize the impact and expand the reach of their services.
Indeed, its interesting as it combines Big data, AI, and blockchain technology bring critical Information to the world