People do not buy goods or products, they actually buy stories. This is like a marketing sutra. What could possibly add a story to a product? Nothing but content. A good content tells a story well. It has the potential to build relationships and consequently trust. This trust then generates revenues. For once notice the cover of any routine product. The images held on it, the associated logo, taglines as well as the colors, each detail has something to convey to its user. We never notice but all of these leaves an impact that lingers somewhere in our mind and thus we are attracted towards that product when we find something relatable to our problems and stories. That is why the marketers pay a lot for the original content because that's what does most of the work of attraction.
Digital marketing is the trending strategy of today's market that demands loads of original digital content for execution. Thus, The digital content that includes blogs, photos, videos, documentaries, audio and much more always stays in demands, though the content creators are less likely to benefit as per the demands of their content. Conventionally, they just sell their content to a third party agency who account for 80% of the profits generated from the content. This is like shooting a beautiful video and selling it to an agency at a fixed price. The agency then generates its copies and does whatsoever it wants and earns more. Ollie Lloyd, co-founder of Great British Chefs says, " The biggest challenge with content marketing isn't creating content, it's distributing it. That's why it's important to find a publishing or brand partner that can get you into the conversations you need to be in." Our project 'Wemark' exactly aims to be this kind of publishing partner for the digital content creators by establishing a distributed marketplace on the blockchain. Read out more to explore how its friendly for creative minds.
About the project:
Wemark is a decentralized platform for the direct distribution of the digital content by the creators. It thus eliminates all the third party agencies that are ruling the market due to the scarcity of competition. Creators can directly trade their created content on the platform and thus have a full control of where it goes and how it's going to be utilized. Also, the users will be incentivized for referrals that is inviting more users for sharing of content. It is thus an overall distributed place for the direct and high-end distribution if content directly.
ICO information:
WMC is the crypto tokens utilized by the platform for the trading and purchase of digital content on the platform as well as for rewarding the users for referrals. These are ERC 20 based tokens whose ICO is scheduled from 24th July 2018 to 7th August 2018.
Conclusion:
Content is something that adds values to viewer's life. Being the most effective weapon of today's marketing era, it needs to be protected and encouraged as well. Wemark with sole aim to render the content creators the returns they receive also provides them with a good network of clients. Thus, it is an impeccable epitome of utilizing the blockchain technology for providing the distributed platform to the content creators.
Website:https://www.wemark.com/
Whitepaper:https://www.wemark.com/whitepaper.pdf
ANN:https://bitcointalk.org/index.php?topic=3293253.0
Author:ICOmantra
Btalkprofile: https://bitcointalk.org/index.php?action=profile;u=2152283
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