Introduction
How do you know what the consumers want? The answer is very simple. Observation and adoption. Getting to know the consumer's behavior is one of the most important tasks that businesses carry out to market their product to the right audience. Given the success of the mobile and digital world, knowing the preference and behavior of consumers has become rather pretty easy. We have a multitude of platforms where the consumers continuously interact, and we can create solutions to tap the data. The data is our strength. Consumer analytics is one of the core areas for companies for the success in the market.
Mobile apps have become a go-to destination for our every need. We have app for everything. The real challenge in the market is the lack of trust among the data buyers and data sellers. This lead to the limited monetization opportunities or none at all. Other challenges in the market include the monopolization of the market by a very few industry players, lack of transparency in the data policy and intermediaries. Do you think we can create better solutions for the management of the data?
Solution offered
SWIPE NETWORK has come up with a solution for the industry. Making use of the blockchain technology, they are presenting a decentralized platform for the data. It is easier to monetize and share your data for the reward on the platform. App developers can benefit from the platform by buying the right data from the right people. Transparency and security of the data on the platform is the top quality of the application. Marketing oversights, consumer behaviour, and advertising are the key areas where the data of the platform is more focused. They are also presenting many tools for the app developers to collect data from the users on the mobile.
Cryptocurrency tokens are provided as a reward for the contribution to the platform. Based on the smart contracts the transaction takes place on the SWIPE marketplace. Software development kit is available to the developers for the creation of useful applications on top of the SWIPE NETWORK. The different aspects and features on the platform are designed to enable a smooth data transaction between the data seller and data buyer. Overall, they are presenting a new model for data transaction that is secure, transparent and competent.
CONCLUSION & TEAM
They have already launched their product on the market, such as the Philippines, and south-east Asia. The growing user base of their platform allows them to present a clear picture of the consumer behavior and analytics to the app developers and data buyers. Creating a model for the data monetization is the only start in the long process of data management and analytics. The implementation of the results from the data is another key step which guides the developers to produce amazing features for the users of the platform. The application presented here collects data from the different source. They award the new contribution by any users of the platform, whether it is app developers or app users.
The unique feature of offering content on the lock screen of the mobile through their SWIPE RICH is already being utilized in the Indonesia and Philippines. The team working on the project experiences and have diverse backgrounds from the fields of computer science, data analytics, marketing and data management. They are passionate about their platform. I think that as they expand their application into the global market with the new features people will be ready to interact with the platform and generate data to earn. What do you think about the services offered by the platform?
Website - https://swipecrypto.com/
Whitepaper - https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.1.pdf
ANN - https://bitcointalk.org/index.php?topic=4583211.0
Telegram - https://t.me/swipecrypto/
Published by - jessicalaurenbt
Profile - https://bitcointalk.org/index.php?action=profile;u=1936052
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