ICO UBEX #Global Decentralized Advertising Exchange.

in #ico7 years ago

hello everyone, today I will review ICO UBEX, what is UBEX? here I will explain what is UBEX.
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Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources.

What technologies is Ubex based on?

Neural network :

  • Collection of necessary information about internet resources and their users, analysis of users’ current interests and
    needs
  • Selection of the most relevant and financially profitable advertisement, matching it with the appropriate advertising
    format
  • Regression analysis of statistical indicators to determine the most relevant results
  • Accumulation and processing of the regression analysis results history, and training of a neural network with
    reinforcement learning

Programmatic :

  • A combination of methods of purchasing advertising on the internet with the help of an automation engine responsible
    for making decisions about transactions without any human involvement, on the basis of a user’s socio-demographic
    and behavioral profiles
  • Real-time trading that facilitates buying and selling of each separate ad display through instant auctions
  • High-precision targeting, which enables the transition from buying advertising space to acquiring of the target
    audience

Blockchain :

  • Development of a multi-level advertiser and publisher reputation tracking system aimed at fraud prevention
  • Use of smart contracts to exclude any intermediaries between advertisers and publishers
  • Storage of data necessary for artificial intelligence learning along with the information on publishers’ sites, ad content,
    offers and the history of the participants
  • Tokenization of advertising spaces on publishers’ websites by receiving UBEX tokens in advance
  • Using UBEX tokens to compensate participants for sharing data about the user visiting their websites (Data mining)

Pay Per Action :

  • A program that would allow advertisers to pay only for specific actions taken by users redirected from publisher
    websites
  • The PPA-model is the most cost-effective option of paying for advertising and is popular among exchange members
    with a long-standing history and high rating
  • The Pay per Lead, Pay per Call, Pay per Install, and Pay per Sale approaches are the most common among all PPA
    models

Why buy Tokens now?

  1. Limited issue of tokens
    The total number of issued tokens is 4 billion UBEX; the release of new tokens is made impossible by the smart
    contract.

    All unsold tokens will be burned. The team and the advisors are locked out of their tokens for a period of 1 year.

  2. Consistent demand growth
    UBEX Tokens are used by advertisers to pay publishers. As this groundbreaking program expands into new
    geographies, it will lead to a surge in the number of advertisers that will, in turn, be translated into demand growth
    for the token.

  3. Financial model involving the burning of tokens
    Every quarter, we will use 20% of our proceeds from transaction commissions to buy back UBEX Tokens and destroy
    them, until 50% of all UBEX Tokens are taken out of circulation. This approach creates a scarcity in the token supply.

  4. Full compliance with SEC and FINMA
    UBEX is a payment token used within an operational application. As such, the UBEX token will be in high demand on
    leading exchanges that comply with the regulations of the Securities and Exchange Commission (SEC) and the Swiss
    Financial Market Supervisory Authority (FINMA).

UBEX MISSION :
To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

  1. Automate the interaction of advertisers’ offers and publishers’ websites
    Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.
  2. Significantly reduce commissions by removing the middlemen
    Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
  3. Create an opportunity for publishers to tokenize ad slots
    Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.
  4. Develop a multi-layered system of platform participant reputation rating
    Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.

UBEX - Roadmap
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UBEX - Whitepaper
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UBEX - Website
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UBEX - Telegram
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Ubex AI AG, Gotthardstrasse 26 6300 Zug
Head Office: Crypto Valley Labs "The Block",
Dammstrasse 16 6300 Zug, Switzerland.