Ask any shopper how many of their loyalty programs do they really keep track of, or which one of them excites them – the answer is very very few! In 2016, more than $100 billions of rewards points were left unredeemed.
This is a huge problem for merchants because they face high costs and liabilities. Customers will benefit from a single app experience, that can be applied globally. And reward points become transferable and tokenized through the Loyela protocol.
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