I got into marketing a few years ago, wherein I studied everything, i.e. from PPC campaigns on Facebook, Google or other platforms to SEO.
I found myself much more enthusiastic about SEO. This was because the only way to do a great SEO work is by creating a high quality content that gives real value to the readers.
When I discovered the crypto world more than two years ago, I noticed a huge issue. Most of the ICOs are just trying to focus on shilling instead of delivering a real value to their followers/readers/users.
The problem is the System:
ICOs are like a time bomb. They have a short duration to create an insane buzz around their project. Due to intense pressure and tight schedules, many ICO's release low quality content and promote it with full power. That’s one of the reasons why you see a lot of criticism from the traders’ community for new ICO projects.
Things that would have worked a few years ago won’t work nowadays. People have started to realize that they don’t need different coins, and this realization makes it all the more difficult to receive the crypto community’s attention and create buzz around your ICO.
What can we learn from HubSpot:
HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.
The reason I’m giving HubSpot as an example is that learned a lot from them. It took me more than two years to realize that the way I was promoting my online businesses was completely wrong. I was focusing only on my business and promoted it like it’s the best service in the world without delivering anything real to back my words.
Besides that fact that HubSpot is a great company, they also know how to give indirect value to their company by providing free tools and tutorials to their target audience. They understand their users and then create solutions to some of their problems.
For example, their target audience are people, who are into: Marketing, Sales, Online Businesses.
All these people use their business email on daily basis. HubSpot recognizes an opportunity, and builds a free tool to solve this problem (It probably took them only a few hours to build and no real price cost).
Don’t forget to Google ‘create email signature online’ and you will probably find them within the top 3 results.
How Can ICO's shill less and focus more on value:
- Stop With The Narcissism: The first step is to speak less about how great your company is and how you are going to change the world, and more about your target audience and how you are going to improve their lives.
- Create Content which Your Target Audience Actually Cares About: Most of the ICOs we work with at GurrrillaBuzz face this problem. They create content that no one besides them actually cares about.
So what type of content works?
Lists, Infographics(or original media content) and unique titles.
example of original content with a title that people are more likely to share & actually read.
Here in GuerrillaBuzz:
We are taking marketing to the next level by creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
We also have a thorough ICO marketing guide that I'd reccommend reading if you want to learn more!
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ICO's need to read this and stop the bullshit spamming of marketing they do currently.
lol,Exactly, im tired of this "NEW PLATFROM THAT GOING TO CHANGE THE WORLD" type ICO post, aint doing anything good for them.
You're right, and it's our job to spread the word.
Great article, marketing is becoming more and more important in the world of ICOs.
That's very informative guide, thanks for sharing this, I bet many ICO's would use that information to improve their marketing.
I bet that 90%+ wont use it. But the 10% who does, They will increase the chance to run a succesfull ICO that's for sure.
most of this coin are plan to fail, with big promise they attract more investor to join them. they not meant to bring benefit to their investor but take the money and run. AKA scam coin.
I agree that there are a lot of scammy coins out there, but you cant ignore that there are many coins that are actully trying to do good both to their investors and technology, the good projects out there need to outmarket the shit ones so people will know about them.
That's 100% true. And that's why the way that an ICO market itself tells a lot about the project.
I always check the team experience on Linkedin, their blog articles, if it gives real value or just complete shill and when I find a project that looks legit, I dig into it on the technical level.
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Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:
https://medium.com/guerrillabuzz/shilling-vs-real-value-thats-where-99-of-the-ico-s-fail-1d717640b4a2
99 % of ICOs fail because they are meant to. Its justa quick money scam for most of them.
I have been promoting many of the ICOs, and i try real hard to study the projects and i promote mostly businesses and projects that will generate profits, like the latest one im promoting:
https://steemit.com/bitcoin/@jimbojones/coinex-exchange-pays-80-of-profits-to-token-holders-review-of-payment-system
One of the biggest problems is most of these people running the ICOs don't have the required business skills to create these projects.
They shill away and they think they can just get the ICO money and make it all happen, but often it's not that easy.
Another big problem is there is too many copy cats of each project, there is 5 medical chains or more for example..
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