The business of collecting personal data is large and fast-growing. It is estimated at $ 250 billion a year. The market has grown by 13.5% over the past 4 years.
The entry into force of the European Union’s law on the general regulation of the protection of personal data will make it much more difficult for data brokers to access to personal information of individuals.
It is clear that the market is expected to redistribute and the Opiria project appears very timely to occupy a rather large niche in it.
The project proposes to eliminate brokers and establishes a direct link between the company and the user. All parties benefit from cooperation. The company receives data, users receive pay, and Opiria receives commission.
The Opiria project already has an operational platform (https://opiria.io/) which operates under a similar scheme.
Companies registered on the current Opiria platform will be able to access users with polls or receive a video in which they can track eye movements and facial expressions while viewing test materials.
Many large corporations have already registered on the resource. Users download to their smartphones mobile application through which they receive requests for the collection of certain information. Companies pay a license for the platform or one-off services.
The essence and features of the concept
There are three main actors in the system: participants, platform, and companies. Each of them has its own functionality.
Participants provide their personal data including video, they can allow tracking their geolocation, taking part in surveys and similar information campaigns. Participants are available to control their data, they can choose which data to provide. For the information provided participants receive internal platform tokens (PDATA).
Companies get quick access to personal data or can organize surveys aimed at a certain range of participants. Using the platform reduces the time for marketing research for several weeks and financial costs — by 95%. For the information received companies are paid with tokens PDATA.
The Opiria platform ensures the system’s operability, protection of personal data of participants, security of payment (realized with the help of smart-contracts).
The token of the Opiria platform is called PDATA. The whole ecosystem will run on the Ethereum virtual machine.
A total of 650 million PDATA tokens will be generated. The token rate is set in the ratio 37 000 PDATA = 1 BTC. The rate can be adjusted in small ($ 0.1) limits.
Investments are accepted in BTC and ETH.
ICO starts in April, 2018 and will end when $ 19 million is raised. If this cannot be done then the end of the sail will be May 7, 2018.
50% of all issued tokens will be sent to the crowd sale, 30% will be spent on the purchase of data, 20% will remain with the team.
To learn more about the details of this project as well as to participate in the purchase of platform tokens visit the official website https://opiria.io/and read the whitepaper: https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf
The official group in Telegram: https://t.me/pdatatoken
Also, you can find a lot of useful information on the bitcointalk forum (ANN thread): https://bitcointalk.org/index.php?topic=3076122.0
Bitcointalk username: Funmilola007
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1707166
