The attendance and movement of people in a particular place can be called as foot traffic. The higher the foot traffic means more visits to the store. eventually, It causes more possibility for more sales. Therefore We can understand foot traffic is more important especially for retail businesses and We can see that Business owners try various methods to increase their foot traffic. Loyalty programmes are among them and It is one of the most effective ways to bring customers back to physical stores. Nielsen consumer studies have shown that loyalty programs have been able to drive more frequent visits to retails stores and eventually It causes higher sales.
Even though, Loyalty programmes have been very useful method to increase foot traffic and sales, existing point-based loyalty programmes don't seem to work perfectly following some reasons. According to Bond Loyalty’s Report 2017, More than half of participants who are engaged in loyalty programmes don't know their points balance while one in three of them are unaware of the value of their points
What is Mozo Token?
Mozo is a blockchain-based solution for retailers to increase foot traffic at physical stores. The project aims to issue Mozo Token rewards to fulfill this goal. in that way, customers are driven directly to venue operators and store owners, It encourages consumers to discover new locations, browse products, and make purchases bringing foot traffic back to physical stores. Therefore We can say that Mozo is a project that runs in the retail business that covers an area of electronic commerce.
How Does Mozo Work?
Mozo works by employing a “smart contract” that is tied to retail activities. This smart contract is set up between the retailer’s smartphone or IoT device (such as a Beacon). Therefore, the consumer’s smartphone as they detect each other’s device. The consumer’s smartphone and retailer’s smartphone will accept and process a transaction under customers' direction. So, we can say that the Mozo contract is a transaction generated by the user that transfers control commands between the user’s device, the user’s user or the user’s system. The Project does create an intelligent contract where the object of the intelligent contract is to process the transaction in the blockchain network in that manner.
The beginning is easy what all you have to do is, download mozo token app and purchase the number of Mozo Tokens you wish to buy. once you purchased, Mozo Tokens will be transferred instantly to your digital wallet and you will be able to begin. Store and venue owners can decide how many Mozo Tokens to reward and when and where to reward them to their clients, They can decide where their customers should go and how should they connect with their products and services. By rewarding more Mozo Tokens for visits, browsing, and purchases, customers are incentivized to go where the place they want them to be. Customers will be able to receive tokens only if they completed a visit, browse, or purchase from your store. So, if customers do not perform the actions As you expect in order to incentivize, No Mozo Tokens will be awarded to them.
Once customers got enough mozo tokens they could redeem them for deals, discounts, and rewards. This is how Now you can bring more traffic to your empty stores and venues by using Mozo Tokens.
Mozo has already established successfully as a brand in the business world. It is already tested and shown amazing results at Wanda Group, China’s leading mall operator and 361 °, a leading Chinese athletic apparel and shoe retailer. And the Strategic partnerships have taken place with industry leaders Wanda China, Suntec Singapore, and DCG Korea. Already 38,000 stores using Mozo. Mozo team's intention is to be the Number 1 blockchain token for the global retail market. Target is 300,000 stores in the next three years which use Moze Tokens.
Conclusion
Reports clearly have shown that foot traffic is very important for higher sales at a store. more customers visits mean more sales. To аttrаct customers todаy you need to find a revolutionаry wаy As the traditional promotional methods don't seem to work well at the moment. The Mozo project is very revolutionаry what is аiming аt the trаding ecosystem thаt will benefit both parties between buyers аnd sellers. Apparently, This project is a very ambitious project.
Team
Advisory Board
Road Map
- 2015 - IPS Test - Successfully passed 100% test points on Wanda e-Commerce Co
- Q1 2016 - Field Test - For online-to-offline marketplace with Dasin Mall
- Final Quater 2016 - Pilot Test, Mozo Platform & App tested with 361 Degrees. Revenue increased by 20%
- February, 2018 - White Paper
- April, 2018 - 38,000 Stores Committed to Deploy Mozo
- Presale May 8 - July 22, Crowdsale July 23 - July 30 - Start of ICO
- July 30, 2018 - End of ICO
- January, 2019 - Mozo 3.0, Integrate with new digital wallets that run on Ethereum blockchain test bed
- June, 2019 - Mozo 4.0, Integrate with the global Ethereum network
- January, 2020 - Mozo 5.0 - Apply Machine Learning and AI techniques plus integration with SOLO
- Q4 2021 - Sign Up 300,000 Stores
Token Details
A Mozo Token is an ERC-20 utility token which is operating on the Ethereum Blockchain network. The total supply cap will be 5 billion Mozo Tokens without any further issuance or creation of Mozo Tokens in the future.
Token Distribution
Token Supply: 5,000,000,000 — 100%
Mozo Treasury: 2,500,000,000 — 50%
Mozo Foundation: 1,250,000,000 — 25%
Presale & Token Sale: 1,250,000,000 — 25%
1 Token = 0.09 USD (1st Tranche)
The total number of Mozo Tokens will be 5 Billion.
The total fundraising goal for Project Mozo is US$88 Million which is divided into 2 separate token sale tranches
You can find more details here
Official Website: https://www.mozocoin.io/
ICO Website: https://ico.mozocoin.io/buy-token
Whitepaper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4169993
Facebook Page: https://www.facebook.com/Mozo-Token-2039854656295415/
Twitter: https://twitter.com/MozoToken
LinkedIn: https://www.linkedin.com/company/mozo-project/
Github: https://github.com/Biglabs/Mozo-SC
Telegram: https://t.me/mozotoken
Thank you for reading..
Author: anushkasachith888
My Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1402754
This project sounds impressive. Thanks for the given information with your article. I am in to this one.
You are welcome @kgtharaka. Yes of course, This project has a great potential. It deserves your attention.
That's true when people visit a physical stores, Naturally people buy more items than they do online shopping. So I believe foot traffic is important for higher sales for a business. I like this project, I am on it. Thanks for this good article.
Yes @kithmi, foot traffic is important for a store. many business owners will adapt to mozo token in future. This project's potential is high.
Great article thanks for the details
You are welcome @isurum.
Yes, This project is so ambitious, Already shown great success in ICO
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STOPSounds good. I think tis one can become a great project. By the way, This project looks promising. any store owner will love this system in future. Thanks for the information Really thankful to sharing this article with us.
Yes @poddadd , stores and large retailers including much larger venue such as malls, stadiums, and even entire countries through tourism as well.
This project looks a promising project. Nicely explained article. I keep eye on this.
Yes it is , Thanks asanka
Interesting project. Thanks for sharing!
Yeah it is, you are welcome. this ICO is worth for your attention.