Introduction:
When there is an inequality between the creators and the upload services, that is called as value gap.
MAESTRO is working with this problem to help the artists and the composers.
Value Gap:
Now, in the current music industry, there is a problem which can be called value gap. Value gap is referred as the inequality which arises in between the user upload services and the creators of the music. The current market is suffering from this
value gap problem. There are various music provisions services in the music industry. These are- apple music, gaana etc. The apple music produces through licensing $3904 million. On the contrary, a user upload service system like youtube, they only produce $553 million. So, there is a huge distance between these two services. Basically, those who create the music as well as invest in this industry, the value gap undermines the revenues and rights of them. The
value gap perverts the marketplace also. It happens because of many reasons. When the music expenditure is so high then the user upload services abuse the 'safe harbor' immunities. 20 years ago, those maintenances were put in place to support develop augmentative digital startup. But nowadays they unsuitably applying to the corporations which distributes as well as monetize the work.
MAESTRO want to take some actions to create a platform for the artists, composers and the investors.
So, the people will be assured the future of music for the upcoming generation. The people are enjoying music in various ways such as online streaming, live streaming etc. So, the people don’t have to buy the music albums to enjoy the music at all. To stream the music, they pay the fees on monthly basis. The markets are also focusing on the shifting to the streaming from individual music selling. This is becoming so difficult because of these anomalous structures, so the artists are getting less payment for their huge work. MAESTRO want to make a solution of this problem. There is a problem in this structure. So, MAESTRO want to solve this faulty structure which will provide the creative environment for the artists, which will be starting with the equivocation of copyright as well as the deficient stake of profits received by the inventors. The artists just get the amount what they have shared and the rest of the 80% of the profit are distributed. It is distributed among the companies, streaming services, managers and labels. After distributing the money, the artists get only approximately 7% of the profit. It is a very low amount. Because of the intermediaries the artists don’t get profited. The intermediaries have influence on the industry. Because of their monopoly rights to license the songs as well as distribute the songs. Under the intermediaries control, most of the songs are produced. So, in return, the agencies just give the cost which is used in production to the artists, composers and the production companies to allocate their music. We assume that the artists are getting their supports and profits but, in the reality, they are not getting the rights to their own creation which is totally opposite situation.
Conclusion:
In the current music industry there is a problematic structure in the current music industry in sales and streaming strategy. Because of that, the artists, those who are the backbone of this industry, are not getting their profit and can’t perform well on their platform. If they will be more profited, the music industry will be the rich in their music creation as well as in getting profited. So, MAESTRO’s aim is to make such a platform for the artist, composers and the production companies where they can work perfectly & can work in their own world.
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