There are several issues related to the advertising industry. The issues are not only for a specific party but involving all parties including the advertisers, the publishers, and the users. So, what is the solution to those issues?
Ubex for the Advertisers
As an advertiser, you have to face some problems while sharing your ads online. For example, you don’t have any clear goal because you don’t have a clear target market. This is due to the use of pay per click in the promotion process. The problem is increased because you have to spend more money without any uncertain sales from the promotion. The process is also more complicated to do because you need to use a marketing staff. In short, the uncertainty and the complicatedness make your advertising is ineffective. Ubex offers the best solution for the advertisers. The platform is using smart contract and blockchain technology to gain more accurate target market. Moreover, you are about to use a pay per action in which you only have to pay for the action from the users. You are about to use an effective and affordable advertising method.
Ubex for the Publishers
As a publisher, you also face some of the serious problems which make you a little bit hard to develop your business. Let say, you must find a lot of advertisers because the target is to fill the ad slots. In such kind of a hard work to do, you only get low earnings. The worst problem is that you also have to face an unpaid order from the untrusted advertisers. The hardest part is on the payment in which the risk of delayed payment or even non payment is bigger, especially if you are facing an untrusted advertiser. Ubex is giving a better solution to solve the problems above. The platform gives you a chance to gain more accurate target market which it is needed by the advertisers. Moreover, you don’t need to fill the ad slots because Ubex is using pay per action which is more fair. Because you have more traffic and accurate target, it means the advertisers will find you. As the result, they will pay more for the high-quality target market. The best part of using Ubex is that you will get trusted advertisers. The risk of non payment or delayed payment problem can be reduced. In the end, you can develop your business well because you are involved in a supportive advertising business atmosphere. The bottom line of using Ubex is both of the users, the advertisers and the publishers get more benefits.