A lot of what he is doing is setting the stage for his own coin. Its set to come out early 2018. That might be one of the most successful icos without even knowing its purpose.
It also matters when you get the coin tomorrow. Right when he announces it or after the quick rise. That could really alter your gains and losses.
You make an excellent point. Care to speculate about when he might launch his own ICO? That could be an interesting twist to this experiment.