Before starting a marketing operation, answer these two questions:
1.What is the target market?
2.What product?
Currently, Steemit is in beta, designed by and for developers geared to a Blockchain, steem, anarcho-crypto ideology. It's a small community, very small, maybe 50% active members. This crypto-sphere controls, through their votes, bots and their SP, what subject and what person will be hot or trending. The others pick up crumbs.
For other social media, you sign, you like and edit. That's it.
For Steemit an outsider, a non-crypto, he must be accepted, and then learning many rules.
Vote: who, when,%?
Flag: why?
ReSteem: to whom?
Follow: who, why?
What is Reputation? How to improve its reputation?
Submit a post: Format the text and include an image, not very easy for a beginner.
What is steem, steem power, steem dollar? Then the entire process of bitcoin exchange, traders and fiat, etc.
Lots of learning for some "rewards"
In short, what market? Crypto? The value of the steem is not interesting in the short / medium term. For non-crypto, platform too complex and not user-friendly enough.
Which product? Steemit is rather an ideological platform and not a mass social network.
Steemit has been in downfall for 3 months. It lost many good authors. Some problems need to be corrected before a marketing campaign.
Good points but I think you are wrong. You don't need to understand all these factors to use Steemit.
hey, as a non-crypto, using steemit is definitely a learning process. now, i myself am interested in spending time learning about this, but many people aren't. i've introduced a couple of friends to the platform, they made accounts and all, but haven't been using due to issues with understanding the whole thing. while to the community it all makes sense, to the regular people it doesn't.
i think this could be resolved by perhaps having one official educational account, that goes through lessons step by step, with cute consistent animation and the works.
the way things are now, not even the financial incentive is that appealing.
my idea, in terms of marketing: how would you promote steemit if there wasn't financial/crypto part involved? eventually, once the dust settles, everyone learns how to use the system, steem price is stable, voting makes sense, etc, this will become an integral, invisible part of the platform. so what then? what will be left underneath, what kind of a network? if there is a long term vision of this, than it should be used in the marketing now. that way, you attract people to what is crucial and interesting by itself, and then you include the money part. because attraction to the platform via money appeal doesn't seem to be working, but only bringing in anxiety.
so what is steemit to be? right now, there is a divide between author/reading streams. maybe users should be able to chose whether they will be an author (creator) or the reader (consumer). both could earn rewards, but through a different system. ui/ux could be different for both, and then there could exist some sort of front page where anyone who should come by to the site can be engaged without having to know anything about how steemit works. if they like it, they can subscribe to certain authors, and start making some rewards by voting. people are ready to do things for tokens and stars and hearts, let alone money. but they have to be introduced slowly to this. once a subscriber, following fav authors, etc, user could become interested in contributing. then he would enter another stage, learning about the system itself, setting up author account, start participating in internal structure of the community, make money. but he would have to go through at least some kind of interview before being allowed to post content for consumers in order to determine in the very beginning is this content valuable. or if they are a well appreciated reader (curator) they can become editors. so in a way - divide steemit into two different fronts - for the general reader and the content creators network. in that way, everyone in the content part is working for the front page, where there could be ads that bring in additional revenue. no ads in the content sector. general readers could even have the opportunity to hire content creators of steemit for other jobs if they like what they do. steemit could also acquire some additional revenue by taking a percentage in these transactions. so in a way, it could function as a content creating game, where everyone can have their own role and level up, develop careers in that role.
etc etc this could be further developed.
Great ideas. I think the division of curating vs posting is certainly interesting as a concept.
Good ideas, I agree