I have heard of this sort of thing before. I do know it works but like you said it is not cheap! Perhaps we will have the funds to do this at some point:) People could do it on their own but it might actually look more like a scam if it isn't someone directly associated with Steemit.
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Yes, exactly. Not a low cost initiative. One thing I think steemit will have to do at some point is "steemit groups" Such a vast majority of social media interaction is people participating in a specific group/topic. Though we have "tags" I believe further structure with this will be beneficial for a larger audience. Sometimes to get bigger you have to go small and focused.