Press releases well written with a grabbing title can have amazing results with no out of pocket expenses. It's much easier and effective to have someone else promote you than for you to promote yourself.
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Interesting it is not something I am very familiar with. Do you have any personal experience of this? Is it the press release itself that matters or the source that is putting it out?
Years ago as a musician, our band would submit press releases regularly and often they would get published and would draw much more people than a paid ad. This was done on a local level but there is no limit on how many sources you can send to. Editors of all forms of media are always looking for items of interest to fill in their space or quota. The key is to make the process effortless to the editor by having a well written release. As an example, Wall Street Journal, Forbes or Marketwatch could all use the monetary slant of Steemit.
Once you establish a relationship with an editor it doesn't matter your status as they can count on you for supplying them with well written content. There are rules to writing press releases that are available online. It's always good to accompany the release with a good quality relevant image.
Cool thanks for the information:)