Steemit Verified Accounts.
As I've said before, if there are any columnists and authors writing content about cryptocurrency they would be in Steemit too, if not to blog, to test and evaluate at least. To atract them Steemit could offer verified accounts to these authors set their usernames as used in other channels. To checkthe accounts, a simple email with the domain of the their sites/blogs/profiles or a post or button publication on it.
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Yes I think this has come up a few times before. I'm not sure if it will happen though due to the nature of Steemit as being a decentralised cryptocurrency based platform.