The product could be made by an artist or artisan. A painted portrait or cartoon of the target columnist for example. The same for t-shirts or 3D printed objects, wich requires a 3D modeling professional.
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Cool. Do you have someone in mind? A community based initiative would be great.
I think could be famous book authors like Dan Tapscott and Melanie Swan or even bloggers like Amelia Tomasicchio... It drives me to another idea: Steemit Verified Accounts...