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Marketing strategies are used by businesses to promote their products and services to collaborate with their customers, they create an awareness about the features,Specifications, benefits of their products , Different strategies are usedby Different company's.
There are different kinds of marketing Strategies , Choosing a right marketing strategy requires deep analyzing capabilities about the target audience, requirements of your business, specification of the products.
The 2 main types of marketing strategies are :
- Business to Business (B2B)
2.Business to Consumer (B2C)
Business to Business (B2B)
Here are the few most common form of Business to Consumer (B2C) market strategies :
- Paid Advertising
The Paid advertising has several approaches like Traditional Advertising & Internet Advertising,
Traditional Advertising are like Tv, Banners , Print media , Radio .
Internet marketing is one of most popular & effective marketing approach like Pay-Per-Click (PPC) where everytime the add is clicked company pays the Search Engine or other third party site's
2.Cause Marketing
Cause marketing is a Co-operative effort between profit & Non-profit organisations they links their services and products to a Social cause or issue.
3.Relationship marketing
Relationship marketing mainly focuses on customer building . and enhancing relationship of existing customers & improve customer loyalty.
4.Undercover marketing
This kind of marketing strategy is also knows as stealth Marketing| mainly focuses on marketing the product while customers remain unaware of the marketing strategy.
5.Word of mouth
Word of mouth is a organic , Unpaid & Powerful, it totally depends on whatimpression you leave on people.When you give quality services to customers, it is likely that they’d promote your products & Services.
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