Coffee used to be sold in two-pound containers a few years ago as a standard. They're smaller now. I noticed shredded cheese a couple of years ago being reduced in size. There were two sizes on the same row with the same price. The older package had 1/4 cup more. Another way to hide inflation is to substitute items in the CPI (Consumer Price Index) basket of goods used to measure inflation. For example, in the food category, the original type of meat used in the calculation is substituted for a cheaper cut of meat, so the inflation appears lower. Etc, etc, etc.