Gold and silver have been currency / money for centuries.
They have a lot of industrial uses as you may know -- if not look those uses up, you will understand a lot more about that aspect then.
JPMorgan is one of the corrupt massive big banks -- they introduced their own "cryptocurrency" so to speak recently after well over a year of speculation (no pun intended) -- being one of the corrupt big banks in the USSA, the land of the fee and home of the slave -- you can bet it is not going to benefit YOU -- the average every day person.
JPM also has been caught (finally) manipulating the prices of the precious metals - one of many we know has been doing it for decades.
They also hold the largest physical position of gold in the world, even though some of that is custodial in nature (holding it for others, banks, investment funds etc) -- and they have been shorting it for a long time -- meaning hoping the price would go down -- then they buy more.