I completely agree that you should have to have a verified purchase in order to review any item on the site, otherwise you’ll be left with people with preconceived ideas (on both sides) influencing others. How can you review an item you have never read/ used?
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My guess is that they want more reviews. A lot of people browse to Amazon to read reviews and if only Amazon verified purchases counted, the would't have nearly as many. I still think Amazon would be much better off, at least for media items like books and movies, only allowing verified purchases for review. @ironshield