We in part touched on this topic from a different angle recently. I remarked that it is indeed the case of divide and conquer, keep the masses dumbed down and blinded by glittery media promising great happiness in all the trash people end up buying on all those commercialized "mother's days".
We have become self serving because of this and has indeed failed to see how uplifting all around you will also uplift you. Simple economics for those who can't see past the dollar, lift the poor country and educate their people in order to be able to contribute and produce and you no longer have to support them financially, but rather support them in a fruitful business relationship.
I suppose much like dropping taxes, fuel costs and consumer tax. Give the people more money and they will spend it.
Just my thoughts
Yes, at the end of the day, human nature says consume.
Quite right and that can be to the advantage of everyone if governed correctly.