Obama's presidency was all about mind control. That is why he had fiction writers, like Ben Rhodes, on staff to "shape the narrative" because no one agreed with the destructive things that Obama was doing.
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Perception management and narrative construction are important to keep people believing the lie ;)
That's just good marketing. We all buy stories all the time. Why is most modern art totally shit but outrageously expensive? Rich parents? Sometimes sure. But more often it's a cult if personality and the story attached.