This is the sort of crap that social media encourages. People are desperate to have something to show off with. Well I post my running, but I'd be doing it anyway. I'd laugh if I saw someone doing this pointless exercise as I enjoyed a movie and a good book whilst eating the crappy airline food before a nap.
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Probably without social media this wouldn't exist, it's a little depressing for sure!
I didn't know the term was applied to other things. I don't keep up with modern slang.