The IKEA company invented how to draw attention of those who will hardly once work to come into their company shops personally. For this purpose on the basis of the ARKit platform from Apple application – the virtual guide at the choice of interior elements for specific location is developed.
The software product is adapted for iOS 11, wears the name "IKEA Place" and is the worthy representative of technologies of augmented reality. The camera of the smartphone scans real three-dimensional space then it is possible to add any quantity of the virtual objects to it – almost all range of IKEA.
The highlight in idea realization — technology allows to scale digital models with an accuracy of 98%. And in real time to count various effects, like falling of shadows depending on inclusion of lighting in the room or textures of material of an upholstery, allowing to change instantly her in the editor. It is possible to work interior design, to keep templates, to distribute copies for specification of opinions of members of household, etc.
The interactive tool can become new competitive advantage of IKEA – the idea isn't new, but who the first not in the theory, and in practice will rethink and realizes this approach in retail trade, that also will gather all cream. Judging by details of the announcement, IKEA it is close to heading this direction.
This post recieved an upvote from minnowpond. If you would like to recieve upvotes from minnowpond on all your posts, simply FOLLOW @minnowpond
Congratulations @maxer27! You have completed some achievement on Steemit and have been rewarded with new badge(s) :
Click on any badge to view your own Board of Honor on SteemitBoard.
For more information about SteemitBoard, click here
If you no longer want to receive notifications, reply to this comment with the word
STOPIKEA ! Casa mia :-) it means my house in Italian.
great post ever i liked