Overview
• Growing your Instagram
• Monetizing your Instagram
• Marketing on Instagram
• 600 Million Active Users (300 million daily)
• 18-29 most popular demographic
• 6/10 online adults use Instagram
• 26% of users earn > $75,000 per year
• More than twice the engagement vs. other social media platforms
Why use Instagram?
• Simplicity of Instagram’s visual approach allows you to easily create a consistent theme, elicit specific emotions within your followers, and establish a strong brand identify (personal or business).
Step 1: Grow Account
My Experience
• 600 to 14,600 followers in 6 months
• 14-16% engagement
• Coffee/café lifestyle theme
• Consistent image features
• Opportunities for monetization
Keys to Success
Consistent Content
Targeted hashtags
Targeted engagement
Content
• High quality (10/10 only)
• Crisp and clean
• Feature photos
• Stock Photos
• Hire photographer
• Style
• Color, composition, lighting
• 60% of brands use consistent filter
• Focus
• Posting time frame
Vs
Targeted Hashtags
• Specific, descriptive, targeted hashtags
• 1k – 700k
• Search relevant hashtag – browse “related hashtags”
Targeted Engagement
• Following, Liking, Commenting
• Engage with users active in relevant hashtags
• Heavy engagement immediately after posting
• Quality and sincere engagement
Third Party Apps
• Bots vs outsourcing
• Targeted hashtags/accounts/locations
• Instagress, Stim Social, Mass Planner
• Start slow
• Other useful apps
• Preview
• Later and Apphi
• Photo editing apps (VSCO, LR Mobile, etc.)
• Purchasing followers?
• Terrible engagement
• Cheapens brand
Analytics
• Instagram Insights
• Keyhole
• Hootsuite
• Minter.io
Making Money On Instagram
- Promoting your product/service
• Ex. Using lifestyle product photos to market your product
• Utilizing Instagram Influencers
- Get sponsored to post (Influencers)
• Companies pay you for per-post advertising
- Affiliate Marketing (Influencers)
• Sales stemming from your image grants commission
Marketing On Instagram
• Lifestyle photos
• Focus on mood/emotion/theme
• Don’t sell, show
• Instagram Influencers
• Check follower base and engagement rate
• Paid ads
Identifying Brands / Influencers
• Relevant for both influencers and brands/companies
• Reach out to them directly on Instagram
• Influencer Websites
• Influence.co
• Ifluenz.com
• Instabrand.com
Other Tips
• Patience
• Quality, not quantity
• Connect and collaborate
• Engagement groups
• Experiment
Recap
• First step to making money: growth
• Consistent content and effective engagement
• Make money on Instagram by: LifeHealth
• Marketing your own services
• Sponsored Posts
• Affiliate Marketing
Questions?
Just write me in the comments and I will try to help you the best way I can!
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